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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
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mpn: 9780134085968, ean: 9780134085968, isbn: 0134085965,

Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market sha...



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