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Harnessing the Power of Social Media and Web Analytics


Save 1% on the Harnessing the Power of Social Media and Web Analytics by IGI Global at EMS Linux. MPN: black & white illustrations. Hurry! Limited time offer. Offer valid only while supplies last. Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the


Product Description

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.

Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Additional Information

Manufacturer:IGI Global
Part Number:black & white illustrations
Publisher:IGI Global
Studio:IGI Global
MPN:black & white illustrations
EAN:9781466651944
Item Weight:2.3 pounds
Item Size:0.75 x 11.02 x 11.02 inches
Package Weight:2.35 pounds
Package Size:8.8 x 1 x 1 inches

Harnessing the Power of Social Media and Web Analytics by IGI Global

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Harnessing the Power of Social Media and Web Analytics

Brand: IGI Global
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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