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Helvetica: Homage to a Typeface

Helvetica: Homage to a Typeface by Lars Muller at EMS Linux. SKU: 1896192464. Hurry! Limited time offer. Offer valid only while supplies last. Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and

Product Description

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time.
Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.
Designed in 1957 by Max Miedinger for the Haas foundry in Switzerland, Haas Grotesk, as the type was originally called, was based on the grotesques of the late-19th century but given new refinements that put it in the sans serif sub-category of neo-grotesque. The 1960s saw the typeface renamed Helvetica (for Helvetia, is Switzerland's Latin name) and introduced to the United States. Today, Helvetica is popular again, used by young designers for posters and party flyers. The book is Lars Müller's hommage to this icon of modern design, an icon which he favors in his own work.

Helvetica is the typeface used on IRS forms. In Switzerland, it appears on everything from government papers to lingerie catalogues.

Essay by Lars Müller.

Hardcover, 160 pages, 200 color images.

Additional Information

Manufacturer:Lars Muller
Publisher:Lars Muller
Studio:Lars Muller
Item Size:0.9 x 6.5 x 6.5 inches
Package Weight:0.78 pounds
Package Size:5.04 x 0.85 x 0.85 inches

Helvetica: Homage to a Typeface by Lars Muller

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Helvetica: Homage to a Typeface

Brand: Lars Muller
SKU: #1896192464
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock



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