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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)


Extreame Savings Item! Save 42% on the The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) by New Riders Publishing at EMS Linux. Hurry! Limited time offer. Offer valid only while supplies last. In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to


Product Description

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: 
  • Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
  • Make sense of your business environment and understand your audience 
  • Get stakeholders aligned on business goals and user needs 
  • Set your content strategy and decide how to measure success 
  • Create, maintain, and govern on-strategy content 
You'll learn to control your content-and not have it control you. 

Additional Information

Manufacturer:New Riders
Brand:New Riders Publishing
Publisher:New Riders
Studio:New Riders
UPC:884289474635
EAN:9780134105109
Item Weight:0 pounds
Item Size:0.7 x 8.9 x 8.9 inches
Package Weight:0.9 pounds
Package Size:6.9 x 0.6 x 0.6 inches

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) by New Riders Publishing

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

Brand: New Riders Publishing
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$34.99
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