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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online


Mega Sale! Save 29% on the The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by imusti at EMS Linux. Hurry! Limited time offer. Offer valid only while supplies last. Every website has a ''long neck''--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern


Product Description

Every website has a "long neck"--a small set of tasks that are very important to your customers. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or "long necks," that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want--and then deliver it with aplomb.

Understanding customer needs can be a difficult task when customers are ‘strangers', in that he or she is always "on the outside," particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neckshows how organisations can use the ‘long neck' theory to create and manage efficient and user-friendly websites.

Additional Information

Manufacturer:A&C Black Business Information and Development
Brand:imusti
Publisher:A&C Black Business Information and Development
Studio:A&C Black Business Information and Development
EAN:9781408114421
Item Weight:0.85 pounds
Item Size:0.48 x 9.21 x 9.21 inches
Package Weight:0.85 pounds
Package Size:6.7 x 0.6 x 0.6 inches

The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by imusti

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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

Brand: imusti
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$24.95
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