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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy


On Sale Now! Save 8% on the Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy by Byte Level Research at EMS Linux. Hurry! Limited time offer. Offer valid only while supplies last. Succeed Globally. Passport Not Required. You don't need to travel the world to take your company global. What you do need is an open mind and the


Product Description

Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

  • A process for creating world-ready products, websites, and software
  • Cultural insights into China, Russia, Germany, Brazil, India, and more
  • Tips for localizing text, images, icons, and pictures for the world
  • New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Additional Information

Manufacturer:Byte Level Research
Publisher:Byte Level Research
Studio:Byte Level Research
EAN:9781618220493
Item Size:0.7 x 8 x 8 inches
Package Weight:1.01 pounds
Package Size:7.4 x 1.18 x 1.18 inches

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy by Byte Level Research

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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Brand: Byte Level Research
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$29.00
$26.96
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