UX Strategy: How to Devise Innovative Digital Products that People Want
Super Savings Item! Save 40% on the UX Strategy: How to Devise Innovative Digital Products that People Want by O'Reilly Media at EMS Linux. MPN: 43171-541707. Hurry! Limited time offer. Offer valid only while supplies last. User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
|Item Weight:||0.94 pounds|
|Item Size:||0.65 x 9.02 x 9.02 inches|
|Package Weight:||0.95 pounds|
|Package Size:||5.9 x 0.7 x 0.7 inches|