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UX Strategy: How to Devise Innovative Digital Products that People Want


Super Savings Item! Save 40% on the UX Strategy: How to Devise Innovative Digital Products that People Want by O'Reilly Media at EMS Linux. MPN: 43171-541707. Hurry! Limited time offer. Offer valid only while supplies last. User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply


Product Description

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Additional Information

Manufacturer:O'Reilly Media
Brand:O'Reilly Media
Part Number:43171-541707
Publisher:O'Reilly Media
Studio:O'Reilly Media
MPN:43171-541707
EAN:9781449372866
Item Weight:0.94 pounds
Item Size:0.65 x 9.02 x 9.02 inches
Package Weight:0.95 pounds
Package Size:5.9 x 0.7 x 0.7 inches

UX Strategy: How to Devise Innovative Digital Products that People Want by O'Reilly Media

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UX Strategy: How to Devise Innovative Digital Products that People Want

Brand: O'Reilly Media
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
$34.99
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